Thanks for visiting What the Zel! This site uses jewelry to raise awareness and funds in the name of Alzheimer’s. What the Zel features tributes, fashion and jewelry models to create a healing project for those affected by this devastating disease. To make the most of this site, please go to How It All Works.

While this site pays tribute to those affected by Alzheimer’s, the connecting piece is an extensive costume jewelry collection left by Zella Hall. Zel’s jewelry is modeled and displayed throughout the site. Those who donate to the Alzheimer’s Association through What The Zel! may select a piece of Zel’s jewelry as a thank you.

Each week a new Tribute Page will be highlighted. These pages feature remembrances written by friends and relatives of people with Alzheimer’s. Check in with What The Zel! for Monday’s Memories and read the latest tributes.

Enjoy the Bling! Read the Tributes. Celebrate those we love.

– Kobi Shaw, granddaughter of Zella Hall

Follow us on Facebook to keep up-to-date on new tributes and featured jewelry!
What the Zel | Click Here to Like us on Facebook